More Than a Brand: The Movement Behind Bomb City and Pleasant Beginnings

In the heart of Baltimore, where struggle and resilience intertwine, two forces have risen with purpose: Bomb City and Pleasant Beginnings. Led by Jaylee, Telee, and De’Ashia, these movements aren’t just brands or organizations—they’re breathing ecosystems of creativity, culture, and community empowerment. Their upcoming June fashion show, “Fashion Meets Philanthropy,” is more than an event—it’s a statement.

BOMB CITY: MORE THAN THREADS

Bomb City was born from a spark—Jaylee’s voice in rap, pushing out messages that connected with people on a real level. But when he linked with City of Gods to craft wearable meaning, the mission evolved. The first Bomb City shirts were made for a Gervonta “Tank” Davis fight—not for profit, just to represent. But when people saw the shirts, inquiries flooded in. That’s when Jaylee realized: this wasn’t just merch—this was a movement.

“Brilliant Open Minds Become Conscious Individuals To You”—that’s what Bomb City stands for. A culture hub, rooted in Black excellence. It’s a brand, yes, but it’s also music, fashion, art, activism, and most of all—community. From breaking down its acronym in the viral Bomb City Challenge, to keeping fashion authentic and ahead of the curve without following trends, Jaylee and Telee built something timeless. Something people can feel.

The brand is not geographically biased. It’s not boxed in. And it’s built a loyal customer base by staying real. Bomb City doesn’t chase waves—it pivots, makes its own lane, and makes fashion affordable while never compromising the vision.

THE POWER OF PLEASANT BEGINNINGS

Pleasant Beginnings, founded by Telee, was created out of a need she couldn’t ignore. After working at the airport from the age of 15 and retiring by 33, she felt a deep urge to give back. Her daughter, De’Ashia, was already in the streets doing the work—feeding the homeless, organizing events, moving with love for her community. In 2021, they made it official, turning that heart into a 501(c)(3) nonprofit.

From weekly Chick-fil-A drives to massive clothing giveaways with contactless drop-offs, the duo hustled with no major backing. They funded the vision themselves, turning storage units into donation centers and partnering with organizations like Sons of Phoenix, Food4Thought, and Small City Big Dreams. They moved not with pity—but with purpose.

FASHION MEETS PHILANTHROPY

The idea for the fashion show came from wanting to do more. They’ve done fashion shows before, but this time—it’s intentional. It’s not just about what’s worn on the runway—it’s about what’s built in the process.

This event will be a network, a living map of Baltimore’s youth, creatives, and grassroots organizations connecting under one roof. The mission is to bridge the gap between people and the communities they claim to serve. Every designer will create a line tied to an organization’s identity. Models will be a mix of professionals and local community members. And by the end, everyone involved will walk away with new relationships—not just exposure.

There’s even more to the night: auctioned museum-style pieces with proceeds going back into Pleasant Beginnings, live performances, surprises, and high-energy moments designed to leave attendees proud to be from Baltimore. No dress code—just realness.

THE FUTURE OF FASHION & COMMUNITY

This isn’t a one-time event. The goal is to take this model—Fashion Meets Philanthropy—to other cities. The impact is scalable. But the roots? They’ll always be Baltimore.

Jaylee, Telee, and De’Ashia aren’t just building businesses—they’re building a new standard. Bomb City is proof that fashion, music, and art can be used as tools of change. Pleasant Beginnings is the example that grassroots work doesn’t need millions—it needs passion, vision, and follow-through.

So when you hear Bomb City, know it’s not just a brand—it’s a lifestyle. When you support Pleasant Beginnings, understand you’re part of a bigger mission. Together, they are redefining what it means to serve, create, and inspire.

This June, they’ll prove once again: when culture meets community, fashion isn’t just fabric—it’s fuel.