What started as a deep love for fashion has grown into one of Baltimore’s most recognized luxury brands” Rossi Moretti. Craig & Kenny, once overlooked athletes, turned their setbacks into fuel, proving that resilience and passion can turn dreams into reality.
Built on Passion & Quality
For Craig & Kenny, fashion was never just about looking good. It was about expression, confidence, and culture. We don’t t care about the money our focus is quality, says Kenny.
From a young age, they were drawn to style, making the most of what they had. We always loved dressing a certain way, even when we couldn’t t afford the best, Kenny reflects. That passion became the foundation of Rossi Moretti, a brand that prioritizes craftsmanship over profit.
Before launching a piece, they ask themselves: Would I wear this? If the answer isn’t a firm yes, it never hits the shelves. This relentless attention to quality is what sets them apart in a city filled with up-and-coming brands.
The Breakthrough Moment
Their Gervonta Tank Davis graphic tee was the game-changer. When they dropped the design, it resonated with the city, earning them instant recognition. That moment proved their vision was bigger than just fashion it was about making a statement.
From there, momentum built fast, and Rossi Moretti quickly became a trendsetter. Their bold sleeveless T-shirts made waves, proving that Baltimore fashion has its own identity.
The Power of Support
Behind every great success story is a solid support system. For Kenny, that person was his girlfriend.
She wouldn’t let me quit. She saw the bigger picture, he says. During moments of doubt, she reminded him why they started in the first place. Her creative insight, encouragement, and belief in the brand helped shape Rossi Moretti’s identity and direction.
When you have people in your corner who believe in you even when you don't, that’s when you realize you are on the right path, Kenny adds.
The Journey Continues
Coming up on two years in business, Craig & Kenny have already experienced the highs and lows of entrepreneurship. From inventory struggles to production delays, there were moments that tested their commitment.
Looking back, we only had two major drops since we started, Kenny admits. We could’ve quit a hundred times, but the passion wouldnt let us
Now, they are more focused than ever, ready to take Rossi Moretti to new heights.
A Brand with a Purpose
Beyond fashion, Rossi Moretti represents persistence, creativity, and faith. It’s a symbol for anyone with a dream— a reminder that setbacks don’t define you, your determination does.
If you have an idea, attack it. It will happen, says Kenny.
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