From Overlooked to Unstoppable: How Craig & Kenny Built Rossi Moretti

What started as a deep love for fashion has grown into one of Baltimore’s most recognized luxury brands” Rossi Moretti. Craig & Kenny, once overlooked athletes, turned their setbacks into fuel, proving that resilience and passion can turn dreams into reality.

Built on Passion & Quality

For Craig & Kenny, fashion was never just about looking good. It was about expression, confidence, and culture. We don’t t care about the money our focus is quality, says Kenny.

From a young age, they were drawn to style, making the most of what they had. We always loved dressing a certain way, even when we couldn’t t afford the best, Kenny reflects. That passion became the foundation of Rossi Moretti, a brand that prioritizes craftsmanship over profit.

Before launching a piece, they ask themselves: Would I wear this? If the answer isn’t a firm yes, it never hits the shelves. This relentless attention to quality is what sets them apart in a city filled with up-and-coming brands.

The Breakthrough Moment

Their Gervonta Tank Davis graphic tee was the game-changer. When they dropped the design, it resonated with the city, earning them instant recognition. That moment proved their vision was bigger than just fashion it was about making a statement.

From there, momentum built fast, and Rossi Moretti quickly became a trendsetter. Their bold sleeveless T-shirts made waves, proving that Baltimore fashion has its own identity.

The Power of Support

Behind every great success story is a foundation built on resilience and strong family values. For Kenny, that foundation was his family. Losing loved ones while growing up made him recognize his role early he had to lead by example. His family didn’t t just encourage him; they demanded excellence in everything he did. That expectation shaped him, making him uncomfortable with anything less than greatness as he got older.

The standard was set for me as a child, Kenny shares. I couldn't afford to settle for less because my family made sure I knew my worth. They pushed me to be a leader in everything I did.

That relentless drive became the backbone of Rossi Moretti. It wasn’t just about building a brand it was about honoring the values that had been instilled in him since day one.

The Journey Continues

Coming up on two years in business, Craig & Kenny have already experienced the highs and lows of entrepreneurship. From inventory struggles to production delays, there were moments that tested their commitment.

Looking back, we only had two major drops since we started, Kenny admits. We could’ve quit a hundred times, but the passion wouldnt let us

Now, they are more focused than ever, ready to take Rossi Moretti to new heights.

A Brand with a Purpose

Beyond fashion, Rossi Moretti represents persistence, creativity, and faith. It’s a symbol for anyone with a dream— a reminder that setbacks don’t define you, your determination does.

If you have an idea, attack it. It will happen, says Kenny.